Sustainability and Impact
Why Responsibility Matters to Us
We started this brand with a simple belief: the objects we choose to live with shape more than our spaces — they reflect our values. In a world of excess, disposability, and fast decisions, we believe brands have a responsibility to slow things down and consider their impact.
Sustainability, for us, is not about perfection or optics. It’s about making better choices wherever possible, being honest about where we are, and committing to continual improvement over time. Every product we offer, every partnership we form, and every decision we make is guided by that principle.
A Thoughtful Approach to Sustainability
Our approach to sustainability is rooted in intention rather than trends. We prioritize long-term thinking over short-term volume, focusing on practices that encourage longevity, reduce waste, and support more responsible consumption.
This includes:
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Choosing materials with durability and lifecycle in mind
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Favoring designs meant to be lived with, not replaced
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Working with partners who share our respect for people and the environment
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Limiting excess inventory and unnecessary production whenever possible
We believe sustainability is as much about what we don’t do as what we do — fewer products, chosen carefully, can often have more impact than endless options.
Supporting Environmental Progress
Protecting natural systems is essential to the future of both our planet and our communities. That’s why we align with organizations dedicated to conservation, restoration, and long-term environmental stewardship.
Through our support of environmental initiatives, we aim to contribute to efforts that protect ecosystems, preserve biodiversity, and promote responsible management of natural resources. These partnerships reflect our belief that meaningful impact comes from supporting organizations with proven experience, scientific rigor, and a long-term vision.
Our role is not to lead these efforts, but to support them — consistently, transparently, and with respect for the work already being done.
Supporting Human Well-Being
Sustainability is not only environmental — it’s human. We believe a responsible brand should also support efforts that improve quality of life, health, and opportunity.
By contributing to organizations focused on advancing medical research, care, and support, we aim to play a small part in addressing challenges that affect individuals and families every day. These causes resonate deeply with us, reinforcing the idea that progress should benefit both people and the planet.
How Impact Is Integrated Into Our Business
Rather than treating impact as a separate initiative, we integrate it into how the business operates. A portion of our revenue is directed toward causes aligned with our values, allowing every purchase to contribute to something larger than the product itself.
This model helps ensure that impact grows alongside the brand — not as a one-time campaign, but as an ongoing commitment tied directly to our success and accountability.
Transparency & Accountability
We believe trust is built through clarity. As we grow, we are committed to being transparent about our efforts, our partnerships, and the areas where we are still learning and improving.
Sustainability is an evolving process, not a fixed destination. We will continue refining our practices, reassessing our impact, and sharing updates as our approach develops. Our goal is progress — measured, honest, and grounded in real action.
Causes We Support
We choose to support organizations whose work is grounded in long-term impact, research, and real-world outcomes. Rather than spreading our efforts thin, we focus on causes that reflect our core belief: responsibility extends beyond products and into the broader systems that shape our world.
ALS Association
We support the ALS Association for its dedication to advancing research, care, and advocacy for individuals and families affected by ALS. Their work represents a commitment to progress through science, compassion, and sustained effort — values that align closely with our belief in supporting meaningful, people-centered impact.
The Nature Conservancy
We also support The Nature Conservancy for its global efforts to protect land, water, and ecosystems through science-based conservation. Their focus on long-term environmental stewardship reflects our belief that protecting natural systems is essential to the future of both our planet and the way we live within it.
Looking Ahead
The future we’re working toward is one where fewer things are made, but more things matter. Where objects are chosen thoughtfully, used fully, and valued over time. Where brands take responsibility not just for what they sell, but for the systems they participate in.
This store reflects where we are today — and where we intend to go. We’re committed to building a brand that grows with purpose, supports meaningful work beyond itself, and contributes to a more considered way of living.
Impact isn’t a claim we make — it’s a responsibility we carry.